Wake up John. The herald of today was there in the late 1990s. There was me fascinated by the possibilities of the INTERNET. Buzzing modem squeaking down a phone line. With such peculiarities as Y2K behind us the new century provided broadband access to everyone. Almost everyone. Eventually, being off grid became a sales tag for remote rural settings.
Meanwhile, good old-fashioned popular entertainment media was desperately trying to make itself relevant to the new era. Proliferation of reruns were not enough. Stale formats dwindled. In that maelstrom, reality television was born. Technology shaped what became possible. It was a horror to me but then again, I was just out of touch.
Big Brother is a strange beast. Watching joe average or minor celebrities make complete fools of themselves for big bucks – how could that work? It did, bigtime. Undeniably scoring with the public. It spawned lots of similar shows bombarding us with unscripted chat seen through the tight lens of an edited television show.
Not quite like throwing Christians to the lions, familiar to Romans, but a social experiment open to participants combative as much as caring behaviour. Watching relatable and unrelatable volunteers try their best to seem nice or nasty as they thought appealing.
25-years on, now British politics begins to resemble reality television. That creation provided a pathway through our screens to capture our attention. To make names out of relatively unknowns. Or to revive careers waning.
I said “begins to resemble” without realising that I’m being a dinosaur. It’s here. A politician can’t anymore stand on a soap box and pontificate about the world. The grand ark of a well written speech is destined for the dustbin. Every presentation needs to be framed as if they are in the jungle (I’m a Celebrity…Get Me Out of Here![1]).
Reality shows are becoming a training ground for political personalities. Forget the serious need to do an apprenticeship. That one has been hijacked too. The basic grind of administration and casework can be bypassed if the candidate is a good enough showman or woman.
Going back to the 1990s, I think a lot of us were naive about the coming technologies. There was an imagining of the information superhighway[2] as a great educator. A positive liberator. A forum for better communication. Making it easier for people to have a real dialogue with the elected officials. Thus, solving problems, cutting down bureaucracy and engaging communities.
Of course it is those things. The naivety came with the blindness to the huge entertainment possibilities. How reality and make-believe can get intermingled. How dominant personalities would capture the cameras like Hollywood stars.
With that fuzziness between reality and make-believe storytelling takes on a new importance. That’s what political managers have discovered in abundance. Medium and message have always been closely linked. Now, a would-be star or demigod must take that ever more seriously to win.
[1] https://www.itv.com/imacelebrity
[2] https://www.bbc.co.uk/videos/czv20818q2no
John Vincent 