I don’t think we understand the impact our world of superfast global communication is having on human behaviour. A digital event happens with a group looking on, and gasping, and within hours it’s a talking point across great swaths of the INTERNET and social media. Worldwide in seconds.
We could be at a pivotal moment of human evolution. Every time humans have progressed there’s been something in our environment that has necessitated change. If we go back tens of thousands of years, it was the climate. People moved, searching for better prospects. When the rains disappear, migration happened. This still happens. Millions live in that time warp.
However, for those of us who live in communities where our basic needs are met, bar disasters, it’s different forces that motivate change. I say this after having watched a couple episodes of “Human[1]” a BBC series about the origins of modern humans. Billions of us fixate not on finding enough food or shelter but on scrolling.
I’m talking about a couple who got caught on camera. Obviously, they thought that their evening out at a rock concert was a private matter. It turned out to be anything but private. Suddenly these two people spark controversy and debate without any intention of doing so[2]. We live in a time where global social media can thrust a spotlight on any event, almost anywhere. The proliferation of high-definition cameras and the ease with which pictures spread has all speeded up in the last couple of decades. Any picture or video can go anywhere on Earth at lightning speed.
Past moments of human evolution never had these superfast phenomena to adapt to. Sure, we have had great steps in technology. I read that people are taller now than they were in medieval times. Industrialisation may have had downsides, but we are mostly better fed as a result.
Social media is not benign. It grabs attention, it demands an opinion, it drives rapid judgement and gets passed on to spark more cycles of comment and opinion. This conveyor-belt of comment and opinion takes on a life of its own.
There’s such a mix that it’s not always easy to determine what’s true and what’s people pushing their own certainties and prejudices. Judgements are expected to be immediate. Any appeal to caution and considered thought can be seed sown on fallow ground. Like a Vicar in an empty church.
These behaviours are being applied to the daily News and events like the recent Air India accident. Attention increases when there’s tragedy and mystery. There’s wisdom in saying that people should wait for the formal accident investigation to conclude. Only this does nothing to impede a rain forest of judgements. Real and self appointed experts fight to get their view top billing.
Maybe these are ephemeral and of no great consequence. I don’t believe that because, like it or not, decision makers are influenced by social media’s compelling nature. What this says to me is that adaptation isn’t an option it’s a necessity. Appealing to past custom and practice isn’t going to work. I don’t have an answer as to the nature of this adaptation. Sitting quietly waiting for attention to subside isn’t a good course of action.
POST: It’s kinda funny that a magazine like WIRED highlights how to dump social media. How to Delete All of Your Social Media Accounts: Instagram, X, Facebook, TikTok, and More | WIRED
[1] https://www.bbc.co.uk/iplayer/episodes/m002fc72/human
[2] https://www.nbcnews.com/tech/tech-news/astronomer-responds-coldplay-concert-kiss-cam-moment-rcna219678
John Vincent 