It seems to be the season to have a downer on the BBC. As the gloomy light of winter gathers all around. The trees are shedding their leaves and that hunkering down mentality is invading my thoughts. Lawns no longer need mowing. Soden with moss and leaf fall.
I understand the dislike that partisan commercial broadcasters have for publicly funded broadcasters. The question of a “level playing field” and “bias” is always likely to come up.
Making a living from commercial advertising is highly competitive. Demands never stop. Seeking income from a marketplace that rises and falls with fashion and fad. That’s hard. Admittedly, there’s the compensating factor of wealthy benefactors or owners, prepared to make a loss, pumping funds into like minded companies. Shifting sands of political influence.
So, looking across the aisle at a major broadcaster that gets funds from the public, as a matter of law, must seem rather disconcerting. Certainly, it’s the sort of issue the wealthy benefactors or owners of media are going to kick at. Some to the extent of wanting to destroy chartered institutions with an ethos unlike their own.
What is a “level playing field” in the British media landscape? Can there ever be such a thing? That’s not an easy question to address. Shifting sands of public likes and dislikes shape the playing field (sorry about the metaphor overload). What might have been considered as independent, objective and neutral in the 1990s is way different from that now, 30-years on.
The British media landscape is not static, nor should it be so. In the period of three decades digital communication has advances at lightning speed. The sheer diversity of channels of communication has multiplied (even if they do repeat the same messages).
One sign of a healthy debate is the self-flagellation that the BBC often undergoes. As an institution, doesn’t it like to agonise about itself. With good reason considering some of the grave errors it’s made in the past. Supporting presenters whose behaviours have been found to be appallingly bad, and even criminal.
Let’s not tar everyone with the same brush. To be able to make mistakes and then correct them, with a good degree of learning in-between, is a strength. Some partisan commercial broadcasters seem unable to do this with any conviction. They just move on.
A publicly accountable broadcaster has no choice but to stand in the dock and take a reprimand, when appropriate. That’s no reason to shut it down. It’s a reason to make sure lessons are learned and not forgotten.
Doing a simple intuitive cost-benefit analysis. Taking the BBC as an example. What it offers, when it works well, far outweighs the costs. Listing three points, these have significant value: unifying impact of having a trusted national broadcaster, quality, broad base and originality of its output and editorial independence (not selling products or ideology).
Overseas critics may get upset, now and then, but that’s for them to get over. There’s no way such critics should shape the future of the broadcast media in Britain. That would be untenable.
John Vincent 