Advertising, marketing, promotion, selling, I expect some of those cave paintings of ancient men and women were showing-off to the rest of their society. They’d be saying, extra tasty bison if you head on down to this big watering hole. Throw your spear this way for the best results. The communication medium, a rock face isn’t so different from billboards, hoardings and signage that line busy roads. Catching your eye is the aim. Doing it on a busy throughfare is a proven method.
Too much of this can be annoying, distracting and ultimately defeating. Wall-to-wall advertising that’s pushy, gaudy and litters the highway is a nightmare no one wants to see. It’s not just the urban planners that get riled-up when they see streets plastered with garish advertising.
What of the digital worlds we inhabit? It’s clear they’re no exception. A great deal of the money to be made digitally comes from advertising. My beef here is with the saturation questioning that this industry uses to accumulate data. The bombarding of people with questionnaire after questionnaire is as annoying as any gaudy poster. Survey after survey pops-up as soon as you give away your e-mail address in any purchase. “We’d love to know more about the experience you recently had……………”
It’s one reason why I always refuse any request made at a till in a shop. Occasionally, shop assistants will look offended. It’s as if you have slighted them, is some incomprehensible way. It’s no good them saying they can reassure you that your data will be “protected”. Such reassurances are meaningless.
There are so many examples of data held securely and in line with data protection rules being hacked[1][2][3][4] and spread around like confetti. Compensation after the event is not compensation for the aggravation.
Making purchases it’s inevitable that we will give away data. Few of us read the terms and conditions under which we give away our data. There’s an expectation of “protection”. The conveniences of digital transactions are traded against the risks of losing vital personal data.
When it comes to advertising there’s no necessity. Unless there’s some form of inducement. One came into my in-box saying, “win a £10,000 holiday”. I did what I normally do – deleted it. I find such hooks like “This survey will only take a few minutes to complete” as annoying as improbable competitions and insincere thanks.
I don’t suppose I’m eccentric in disliking all this unrelenting digital probing. It’s clutter. It’s invasive. It’s the Japanese knotweed of the digital world.
[1] https://www.bbc.co.uk/news/technology-45446529
[2] https://www.bbc.co.uk/news/technology-52722626
[3] https://www.bbc.co.uk/news/world-asia-india-57210118
[4] https://www.reuters.com/business/aerospace-defense/american-airlines-says-data-breach-affected-small-number-customers-employees-2022-09-20/
John Vincent 