A little analysis goes a long way. When that analysis chimes with what I observe, then all the better. Not that just because I agree with something that it therefore makes it beyond question. No, what’s satisfying here is to see that overlap on the Venn diagram of thoughts.
In an entirely off the cuff remark I said that if the major, and not so major, UK political parties all go off hunting for the votes of about 30% of the population, then there’s a huge opportunity for someone to address the 70%.
The UK political conference season is in full swing. Four political parties have completed their annual get together. Spent time agonising over their next moves. Damming and praising in equal measure both of rising and falling stars. Trying to avoid the media instinct to go for the live on-air gotcha moment. Being seen when the spotlight is turned on.
Back to my 70 / 30 relationship. This one strikes a bell for me having been a fan of the Pareto principle. That’s often called the 80 /20 rule.
For example, a lot of work may need to be done but it’s often only about 20% of that work that makes a difference, in certain situations. I could campaign over a wide area, without focus, and find that most of my effort had been wasted. Identifying the most fruitful areas to campaign, namely the 20%, might just as likely result in a win but with a greatly reduced effort.
National opinion polls can be deceptive. However, in the absence of real elections they are what people turn to get an indication of what’s going on – now. Today’s opinion polls have politicians spooked[1]. What the meaning of the Reform Party hovering at 30% is an open question.
Is it just like the days of the Social Democratic Party (SDP) in 1980s? A strong move for change that resulted in a flash in the pan. Well, it did open the door for Tony Blair and Co, years later.
Back to my 70 / 30 relationship. Labour, Conservatives and Reform all see this 30% voting intention. It hardly matters if it’s real. They are attracted to it like a moth to a lamp. There’re both data and a perception of who the 30% might be. Suddenly their importance is magnified out of all proportion. Phrase like “hard working people” are banded around. Classifications are sought to move away from past stereotypes like “white van man.”
I read Ben Ansell’s article[2]. I think he’s right. An enormous number of political campaigners fit into what can be called the Professional Managerial Class (PMC). Lots of people aspire to be of the PMC or think they are when they are not. Why do the two biggest political parties, Labour and Conservatives appear to dislike their activists and members so much?
Back to my 70 / 30 relationship. There is an enormous opportunity here for the Liberal Democrats. Not so much the Greens or nationalists. Just by speaking to the 70%. Just by addressing the issue that concern the 70%. Just signing up the 70%.
Not so much the vital few, more the vital many. Parliament could be a very different place in four years’ time.
[1] https://www.politico.eu/europe-poll-of-polls/united-kingdom/
[2] https://substack.com/@benansell
John Vincent 