It’s Autumn. This morning, my garden is getting some desperately needed rain. On the News, stories are of the Conference season ending. That’s the part of the year when UK political parties gather their members and supporters at venues up and down the country. Conference rooms buzz and hotel bars sell out of snacks (and beer). Several themes keep popping up. These themes are regardless of the political party or their philosophy. They fit nicely into speeches. They get a hearty round of applause. It’s not that 2026 is different from other years. What’s remarkable is that it should be different.
The three recurrent popular themes I have in mind are:
- Offer of give aways or a policy announcement focused on potential supporters.
- Majoring on the unique powers one party has, as opposed to others.
- An announcement that’s magical thinking dressed up as seriousness.
The first is about planning for future elections. It’s no good expecting voters to flock to a party unless the members and supporters of that party are lined up ready to go. Door-stepping, leaflet deliveries, donations, local meetings all depend on voluntary engagement. Big money can shift the dial by paying campaigners to do some groundwork. There’s no substitute for local people doing their best in every constituency. Whatever the financial situation.
Second. Answering the question of – why vote for us? There must be a USP. This is often more to do with personal belief than practical reality. Wrapped up in a projection of values, there must be a specialness that motivates people. It can be irrational, unrealistic, and colourful rhetoric.
Say, Conservatives cut taxes. Although history shows that they don’t. Labour protects workers. Only that they often cosy up to big business when in power. Liberals herald freedom and equality. Only to agonise over both, perpetually. Greens are ambassadors for the planet. Only to see their ill-considered efforts backfire. Reform is businesslike. Only that every week there’s resignations and scandals.
Third. To capture the national News cycle at least one new announcement must make a splash. This eye-catching commitment or instant policy may be forgotten in just a few of days. For example, the Conservatives “iron dome” is a godsend for newspaper cartoonists. Next general election the proposal will be locked away in a cupboard.
I don’t want you to think that the list above is a grumpy old man being too cynical. There’s a political legacy here that is incredibly difficult to shift. I can report, contrary to business as usual, there are developments this year. Perhaps another list of three will help.
Firstly, the UK political landscape is unusual. There are five national parties vying for the public’s attention. All five parties have a chance of making breakthroughs. All five party leaders are smiling about their own prospects.
Second. Huge issues leave all politicians scratching their heads. Stumped. Rapidly advancing technology and its impact on society and the workforce of the future remain a minority interests. Big answers to big questions are not forthcoming.
Third. Turbulence experienced every day, whether it be volatile world affairs, climatic changes or the rising cost of living seems to have politicians clutching at straws. Unable to show it but all to conscious of the unpredictability of the electorate. The impact of events.
We live in interesting times.
