Like me, the BBC’s “On Your Farm” will soon be over 60 years old. I’m already there and, as a 4-year-old at the time wouldn’t have known there was anything new on the radio. That chunky Bush radio with the large batteries.
That’s a launch one year after the coldest winter for 200 years, in 1963. I don’t remember that winter but was told numerous stories about it. Winter 1963 must have been tough for the West Country farming community. Probably a lot of fun for me a very young boy. Snow for weeks and weeks.
The BBC’s regular farming radio broadcast takes a wide-ranging view of what’s happening in the industry. Needless to say, the elapse of 60-years has seen changes that would have been incompressible in 1964. The sheer scale of enterprises, the power of modern machinery and huge reduction in the labour force may not have been predicable.
That early sixties period was one of great hope for the advancements that technology could bring. We now see that some of the leaps forward that were made were progressive but had long-term negative consequences. Ripping out hedges to make bigger fields and becoming ever more dependent on artificial fertilizers did increase productivity. That came with big costs.
If I’m correct in recalling what my father’s generation said, at the time there was great pride in the modernisation that was taking place. A vibrant competitiveness between farmers to have the most modern machinery and buildings available. National policies encouraged expansion.
There’re pictures of me and my brothers sitting on a new Ford 4000 tractor. Clearly, that modern tractor was the state-of-the-art for a family farm of the time. It’s now a classic at agricultural shows.
1964 was also the year of the debut of Top of the Pops. So, the BBC was busy catching up with the changes that were happening in society. We talk of populism now but pop culture kicked-off at the time I’m recalling.
The idea behind the BBC’s “On Your Farm” was an innovative one. Go out and chat to people about the challenges of their farming world on their working farms. Outside broadcasts were a relief from cultured studio accents and monotone accounts of the great and good. Outside broadcast vehicles and equipment of that era were bulky and sensitive. Making them work in a random field or farmyard must have been a technician’s nightmare. The reward for producers was getting a sense of real life transmitted into the nation’s kitchens and living rooms.
Putting aside the changes in agriculture, the changes in broadcasting are vast. Fortunately, radio hasn’t disappeared. It’s evolved. Now, with an inexpensive handheld mobile and a good microphone anyone can practically go anywhere at any time. Not only that, but given a reasonable internet connection the broadcast can be instant and of superb quality.
So, are we all better informed about agriculture, farming and the British countryside. I’ll let that one rest. One thing is certain. There are more opinions expressed, more often about more subjects than ever before.
I will not say one word about badgers.
John Vincent 