Pitfalls of Messaging

Listening to a Government minister bleat on the radio this morning, I do wonder how they ever became a person of influence. It’s as if the elevation to Westminster has wiped all their political sensibilities and replaced brain cells with wet putty.

The general theme is that this UK Labour Government has got to get its act together. It seems obvious to say. However, as they plod on talking of aims and ambitions the trend of public opinion is shifting against them with potentially dire consequences. The sad reality is that this Labour team has only been in power for a little over a year. Although they are really struggling, in our heart of hearts, most of us know that they are nowhere near as pathetically appalling as the past Conservative rabble of May, Johnson and Truss.

Here’s something that I don’t thinks works. It’s trying to scare supporters, and the public by saying repeatedly that if we don’t win you over the evil ones will grab power. In this case it’s the spectre of the Reform party extremists. It’s not a return of the Conservatives. They are going down their own freshly dug rabbit hole never to be seen again.

It’s almost to admit that – we (Labour) are pathetic but those who could come next are even more pathetic and dreadful with it. That approach doesn’t win an argument. Maybe it does scare a cohort of political activities to deliver one or two more leaflets. It doesn’t make, as was once said, the man or woman on the Clapham omnibus feel any better.

To me this morning’s Labour minister sounds like they are saying: sod it, this is harder than I thought it would be, but don’t you dare blame me. If you do blame me then monsters will devour the land and there will never be another chance to make the world a better place.

Let’s just say, for good measure there are no Elysian fields where every day the British tabloid newspapers sing the praise of a Labour government. Where cuddly commentators heap praise on Government’s achievements. Where opposition politicians have nothing to say because they are stunned into silence. Contentment sweeps across the land.

For me one of Labour’s most stupid lines is that there are certain subjects that can’t be mentioned or at least mentioned as if something was going to be done. That these subjects merely fuel the opposition and although we (Labour) may have strong feelings about these subjects we must be silent and non-committal.

Talking about Brexit for more than a minute, and the harm that it has done the country, is too dangerous. It’s like giving the Reform party dog a bone. As if right-wing extremists wouldn’t do what they do regardless of any bones, thrown or otherwise. They will do what they do.

The Labour party comes across as with the same caution that they had in the run-up to the last UK General Election. It has been described as carrying a valuable Ming vase. So scared of dropping this metaphoric vase that extreme caution dictates every move. Constantly looking over their shoulder anticipating an avalanche that might consume any possible success. A kind of neurotic sterility that’s as attractive as grey paint on a grey wall on a grey day.

There was a time when I joked about former UK Prime Minister (PM) John Major’s attempts at regain public support. His wooden soap box in the streets. His slogan – back to basics. He was living under a shadow. Maybe his timing was poor. Maybe for each political idea there’s a time and place.

That standing and talking honestly on a tatty soap box, that human touch is perhaps what the current PM needs. Can he do it?

A New Customs Union

Let’s not put up taxes. Let’s trade more. Seem obvious. Well not in late 2025 in Britain. This possibility must be forcefully put on the agenda for debate in parliament. Raise revenue, rather than raising new taxes, has got to be the better way to go. The bigger the pot the more chance that a government has got to balance the books. Taxes have their place but not to be the default opinion, in all cases.

The Labour Party has been talking the talk on growth in the economy but frequently marching in the opposite direction. It’s as if they embrace the comfort blanket of domestic tax increases too readily without thinking of the long-term impact. Habits are hard to change.

Before, what a majority agree was a mistake, Brexit, trade with our next-door neighbours was in a much healthier position than it is now. We’ve (UK) created barriers and obstacles that have diminished our trading position to no advantage whatsoever. Coming up for a decade of backward thinking.

In parliament, the Liberal Democrats are tabling a bill that calls for creating new Customs Union (CU) with the European Union (EU).

What is a CU? Simply put, it’s a trade agreement between countries to abolish tariffs on the goods they trade with each other. So, instead of barriers and obstacles to trade, the whole process becomes easier and cheaper.

Yes, such an agreement with the EU would have implications for relations with non-EU countries. What I’d say in that respect is that such negotiations with non-EU countries on tariffs haven’t been going so well in the last year. The UK has been buffeted by the policy of other nations, where their policy often spins on a dime. On / off fragile agreements don’t add enduring value.

Such a new CU with our next-door neighbours would boost the UK’s GDP by a significant amount. A boost of £25bn a year for the public finances is predicted. Thus, the growing demands that drive for domestic tax increases would be abated or at least be affordable.

Do you remember? So, many advocates of Brexit said we’d never leave the CU. It’s easily forgotten but some of the most ardent Brexit supports were saying this to the electorate. In essence being untruthful.

Back in January 2017, the Conservative Prime Minister (PM) of the time confirmed that the UK would not remain in the EU CU. What a massive mistake PM May made. The repercussions have been devastating for businesses and the public up and down the UK. It was an act of disfigurement that damaged our economy for nothing more than political dogma.

Sadly, we are where we are. I wouldn’t start from here. Wouldn’t it be great if negotiations started to take the UK into a new CU with our nearest, biggest trading neighbours and partners.

Sadly, the way the parliamentary vote will go is rather predicable. The Labour Party, in its current form, is not the internationalist Labour Party of its history and traditions. Currently, government support is not forthcoming. They prefer to talk the talk without walking the walk.

Post: Fix Britain’s Trade – Liberal Democrats

Engaging the 70%

A little analysis goes a long way. When that analysis chimes with what I observe, then all the better. Not that just because I agree with something that it therefore makes it beyond question. No, what’s satisfying here is to see that overlap on the Venn diagram of thoughts.

In an entirely off the cuff remark I said that if the major, and not so major, UK political parties all go off hunting for the votes of about 30% of the population, then there’s a huge opportunity for someone to address the 70%.

The UK political conference season is in full swing. Four political parties have completed their annual get together. Spent time agonising over their next moves. Damming and praising in equal measure both of rising and falling stars. Trying to avoid the media instinct to go for the live on-air gotcha moment. Being seen when the spotlight is turned on.

Back to my 70 / 30 relationship. This one strikes a bell for me having been a fan of the Pareto principle. That’s often called the 80 /20 rule.

For example, a lot of work may need to be done but it’s often only about 20% of that work that makes a difference, in certain situations. I could campaign over a wide area, without focus, and find that most of my effort had been wasted. Identifying the most fruitful areas to campaign, namely the 20%, might just as likely result in a win but with a greatly reduced effort.

National opinion polls can be deceptive. However, in the absence of real elections they are what people turn to get an indication of what’s going on – now. Today’s opinion polls have politicians spooked[1]. What the meaning of the Reform Party hovering at 30% is an open question.

Is it just like the days of the Social Democratic Party (SDP) in 1980s? A strong move for change that resulted in a flash in the pan. Well, it did open the door for Tony Blair and Co, years later.

Back to my 70 / 30 relationship. Labour, Conservatives and Reform all see this 30% voting intention. It hardly matters if it’s real. They are attracted to it like a moth to a lamp. There’re both data and a perception of who the 30% might be. Suddenly their importance is magnified out of all proportion. Phrase like “hard working people” are banded around. Classifications are sought to move away from past stereotypes like “white van man.”

I read Ben Ansell’s article[2]. I think he’s right. An enormous number of political campaigners fit into what can be called the Professional Managerial Class (PMC). Lots of people aspire to be of the PMC or think they are when they are not. Why do the two biggest political parties, Labour and Conservatives appear to dislike their activists and members so much?

Back to my 70 / 30 relationship. There is an enormous opportunity here for the Liberal Democrats. Not so much the Greens or nationalists. Just by speaking to the 70%. Just by addressing the issue that concern the 70%. Just signing up the 70%.

Not so much the vital few, more the vital many. Parliament could be a very different place in four years’ time.


[1] https://www.politico.eu/europe-poll-of-polls/united-kingdom/

[2] https://substack.com/@benansell

Myths vs. Reality

We live in a world of contradictions. What am I thanking about? The current febrile immigration debate has all the hallmarks of magical thinking. Here we are surrounded by water, living in an economically active favourable part of the world and yet public concern is directed at “others”.

I’ve no problem with the current British Government berating the past Government for not fixing a problem. It’s normal for a governing party in the first couple of years of their term of office to point the finger of blame. It’s easy. Painting a picture of past failure makes the road ahead clearer. It’s easier to start from a point of low expectations.

However, it seems it’s not the resurgence of the Conservative Party that the Labour Party are concerned about. Today, such a prospect would be like the reincarnation of a squirrel that had been run-over by a 42-ton truck driven by the electorate.

The announcement of the day is setting an ambition to squeeze immigration. Recent local elections have shown that this banner flies well with those who vote in local elections. Because the opinion polls give bizarre indications too, the questionable assumption is that if a General Election was called by an irrational Prime Minister there’d be a surge in far right-wing voting.

We have new kids on the block. They are not at all new even if the have a new name. It’s an Orwellian name. Because an ultra-conservative party isn’t in the business of newness as much as they are stirring up ancient antagonism.

Anyway, the Reform Party are the current snake oil salesman selling their easy solutions to difficult problems. They were once named; Referendum, UKIP and Brexit Party. All proponents of magical thinking and with a poor track record.

The story goes like this. Stop overseas immigration and make the hordes of economically inactive people of Britan take-up the vacancies that would result. When Reform voters hear this narrative, they don’t think it applies to them. They believe there’s a mythical group of lazy people who need to be forced back to work and off overly generous State benefits.

In this public debate it’s as well to look at the numbers[1]. Reform voters are predominantly of 50-years and older and the economically inactive are predominantly 50-years and over[2]. Thus, I say, we live in a world of contradictions.

COVID did see a large number of people take, or be forced into early retirement. Those who have experienced a lifetime of their terms and conditions of employment being degraded took the opportunity to do something else. Often that included voluntary work or caring roles. Reform have concocted plans to pressure people back into conventional employment. These plans are uncosted and not cheap. Lots of government funded incentives and training, for example. In the real world, funding must come from somewhere. That’s likely to be from the privatisation of health services and cancelled benefits. In this scenario don’t expect to get a state pension until well past 70 years


[1] https://researchbriefings.files.parliament.uk/documents/SN07119/SN07119.pdf

[2] https://www.gov.uk/government/statistics/economic-labour-market-status-of-individuals-aged-50-and-over-trends-over-time-september-2023/economic-labour-market-status-of-individuals-aged-50-and-over-trends-over-time-september-2023

Pragmatism in British Politics

Pragmatism has long been a part of British life. Idealism too but to a lesser extent. That said, the shelves of literary works probably tip in the balance of idealism. There’s always an “insightful” quote to pull of the shelf and plonk into a speech or scribblings like this.

There’s a comfort in putting important decisions down to known facts and up-to-date realities. This way of working tends to favour short-term action based on weighing-up the here and now. What’s best for us where we stand at this moment? How much money have we got?

If you are an ardent socialist or committed liberal or dyed-in-the-wool right-winger, then pragmatism can make your flesh crawl. It leads to the question – what do you really believe in? Intellectual prowess is challenged by a call to make it up as we go along.

Pragmatism encourages hypocrisy. Now, that might be phrased as an uncomfortable negative. The truth is that no successful organisation has ever escaped a great deal of honest hypocrisy. Positions on even the most hard-fought issues do change. That’s not a negative. Just a couple of minutes surveying the history of the last half century, more than proves the case.

So, when I hear the UK Prime Minister (PM) talk of “ruthless pragmatism” I do wince a bit. It’s not that pragmatism per-se is an evil. No way. Mere survival in any political landscape and someone must react to the here and now in a way that doesn’t sink the ship.

PM Keir Starmer talking on Europe[1] is like listening to a rich Victorian woman having on extremely tight underwear. There’s no way she can loosen it in public. Her peers would disown her. When no one is looking an immense sense of relief can be gained in shedding the constraining garments. Behind closed doors the ridiculous restraints are shed.

Frankly, UK opposition to joining youth mobility schemes[2] in Europe is a stupid as stupid can get. I mean stupid times a billion. Now, some madcap idealists might be scared that British youth might, if taught early, be influenced in ways that would last throughout their lives. Such would be their indoctrination that eventual the push on the UK to join to European Union (EU) would be overwhelming.

There’s another word beginning with “p”. Take pragmatism and replace it with paranoia. The later seems to be fashionable just now. Forget the idealist approach where at least views tend to be based on a plausible creed. Paranoia is such that no previous experience is necessary. It’s all-over social media and more and more conventional media. Pragmatism is met with disbelief. So, is it wise for Keir Starmer to make that word a number one headliner?

A philosophical political pragmatism has been long practiced in the UK. I don’t see that stopping anytime soon. But what’s to be gained by headlining it? Not a lot I’d say. In fact, it gives ammunition to the light blue swivel-eyed loons[3].


[1] https://www.independent.co.uk/voices/editorials/keir-starmer-brexit-reset-europe-b2692118.html

[2] https://lordslibrary.parliament.uk/youth-mobility-schemes/

[3] https://www.independent.co.uk/news/uk/politics/swivelgate-david-cameron-goes-to-war-with-the-press-over-swiveleyed-loons-slur-8622277.html