
I have no problem with a Union Jack flag adorning an aeroplane. The British Airways (BA) logo and tail flag from 1982-1997 is still missed by many air travellers. The quarter Union Jack clearly stated what it represented and said it classically, superbly and strongly[1]. This week we saw the tail flag on the UK Prime Minister’s aeroplane, and it looks wrong. Apparently, it’s explained that the front of the aeroplane is the “flagpole”[2]. Thus, the only time the tail Union Jack flag will be correctly orientated is when the aeroplane is diving towards the ground. It seems to me that this image doesn’t send a particularly good “national branding” message to anyone who sees it.
Now, any mention of British Airways (BA) on social media is likely to be accompanies by a derogatory comment. BA has put its staff at risk of redundancy. It’s forcing through pay cuts on staff, even though they’re a financially sound company taking advantage of the UK Government’s COVID-19 furlough scheme. On the morning of Wednesday 24 June, a UK House of Commons Transport Committee meeting took place with the star witness being the Rt. Hon. Grant Shapps MP, Secretary of State, Department for Transport. When questioned about the situation it seemed the UK Government is taking the position of a passive observer.
An open UK Parliamentary petition is doing the rounds. It’s calling for the UK Government to support the British aviation industry during the COVID-19 outbreak. In total, COVID-19 could cost the UK aviation industry up to £20.1 billion in 2020[3]. So far, the UK Government has not offered sector specific help as other European Governments have done so.
Virgin Atlantic Airways is working on a do-it-yourself plan to keep flying. They have given up on sector specific UK Government support for aviation.
It looks as if the UK Government is to rip up its Coronavirus quarantine rules for some returning travellers in move that will at least help. Were it not for the #Brexit transition period, until 31 December, the UK might have been on the EU’s banned Countries list given its national COVID-19 case numbers.
Now let’s look at what remains of Brexit. It certainly is interesting to read that a senior Government Minister is concerned that few UK businesses have prepared for the UK’s exit from the EU single market and customs union[4]. It seems uncharitable to point out that they may be busy addressing other issues. It maybe because people aren’t embracing Brexit with the same enthusiasm as the die-hard supporters in the UK Government. More likely that it’s impossible to drain a swamp when you are up to your eyes in crocodiles. Big COVID-19 crocodiles.
The EU will impose customs controls and checks on goods from the UK from the start of 2021[5]. This is going to be painful for design and manufacturing in the aerospace world. The UK’s growth has already slowed after the 2016 referendum relative to other countries. Brexit uncertainty has reduced capital investment resulting in lower productivity and output. And all of this was reported before the COVID-19 pandemic[6].
The tragic situation is that, however bad the outcome gets as the year ends, the pandemic will make it exceedingly difficult to estimate the true impact of Brexit on the economy as we go forward. Call me cynical but there’s likely to be UK Conservative Ministers and MPs betting on that situation.
[1] https://www.logodesignlove.com/british-airways-logo-evolution
[2] https://videos.metro.co.uk/video/met/2020/06/25/443726506662150015/640x360_MP4_443726506662150015.mp4
[3] https://houseofcommons.shorthandstories.com/coronavirus-impact-aviation-transport-report/
[4] https://www.cityam.com/michael-gove-concerned-at-how-few-uk-businesses-have-made-brexit-preparations/
[5] https://www.bloomberg.com/news/articles/2020-06-18/eu-says-it-won-t-ease-customs-controls-on-u-k-after-brexit
[6] https://www.bankofengland.co.uk/working-paper/2019/the-impact-of-brexit-on-uk-firms