Evolving Communication

What happens when only a small percentage of the population can read and write? A historical perspective on that question gives the answer: feudalism. If texts are all in Latin and only the priesthood can read Latin, then it’s obvious what the results will be. That the priesthood acquires a superior power to that of the ordinary citizen.

Our interactions are what gives us our freedom. It’s difficult to challenge authority if that authority is holding all the cards. The means to communicate, and the willingness to do so, are integral to a free society. A democratic society.

Speculation about a future where humans spend most of their time interacting with machines is reasonable. In the last couple of decades, the increase in the number of machines that occupy more of our time is notable. Every trip to the supermarket[1] there’s the opportunity to enter a shop and leave without a single word to anyone. Not even a simple greeting or snippet of small talk. This is often sold as a benefit, faster, easier, less hassle.

If life can be conducted without the need for human communication, there are those who will take that path. Some will be by default and others willingly walk that path. If a majority do this then the balance of power shifts to advantage those who control the machines.

Before I go off on some dystopian movie plot, it may be as well to say that lot of new forms of communication have sprung up too. Those who play computer games and interact with other players all over the world. Such capabilities never existed until relatively recently.

What’s most concerning is the gradual distancing that is happening in politics. This might account for some of the disillusion that’s now evident. Gone are the days of major names addressing crowds directly. The idea that a political candidate would stand on a soapbox[2] in a public place and drum out their views and beliefs is getting remote. Such old-fashioned grass-roots campaigning methods are seen as dangerous and riddled with pitfalls.

Better a short video on a social media site is seen to be the substitute. Certainly, safer than standing up to a protest group or alternatively standing with them. Although, to be accurate, security has always been a matter of concern for public speakers. Taking onboard changes, verbal human to human communication is far from dead. It’s taking different forms. Mediated by the digital world we now act and speak differently. Post-COVID a degree of social etiquette has been lost.

Maybe this is why the UK Liberal Democrats are making so little impact on the national stage. With so many more elected members than one of their right-wing adversaries they still command less newspaper column inches (another old-fashioned term).

Like King Cnut[3], it’s foolish to think that the digital tide can be stopped. People must roll with it. If that means having a virtual pet or an artificial friend that will all become part of life’s colourful pageant. Small talk at a bus stop will never go away. However new ways of talking about the things that matter are happening – better adapt.


[1] https://www.theguardian.com/global/commentisfree/2025/aug/24/are-we-heading-for-a-world-where-no-one-ever-needs-to-talk-to-another-human-being

[2] http://news.bbc.co.uk/onthisday/hi/dates/stories/march/30/newsid_3739000/3739176.stm

[3] https://www.historic-uk.com/HistoryUK/HistoryofEngland/King-Cnut-The-Great/

Flag Displays

Traveling here, travelling there, it’s not usual to see a national flag displayed. Whether it be on public buildings, airports terminals or stadiums it’s up there to celebrate belonging. National flags come out most often when major sporting events are underway. They appear and then disappear like a tsunami. It’s a field day for retailers. From the finest natural materials to the cheapest plastics, every size and shape is available.

I’ve kept a flags few, rolled up waiting for a special occasion. One Union Jack, a cross of St George, the European stars, a German one and a flag of the city of Cologne. I did have a Somerset County flag but now can’t find it.

Twice I’ve been to the last night at the Proms[1]. One of the fun parts of that evening is spotting the more unusual flags and trying to work out where they represent. Don’t tell me you know what the Northumberland flag looks like. I certainly didn’t until it was explained to me. By the way it looks like alternating red and yellow Lego bricks stuck together.

For me, as it is for most people, waving a flag is for a special occasion. Carnaval, a parade or Royal occasion. The Eurovision song contest, World Cup or Olympics. These are events where we come together as a community.

Frankly, going around and painting roundabouts red and white with the cross of St George, with cars whizzing around, is plain foolish. It detracts from the importance of the national symbol. What a grown man, in the recent News reports, thinks he’s doing with his tin of paint, I can’t fathom.

Flying Union Jacks, often upside down, from Motorway bridges is juvenile. Today, I saw one or two and it made me think that there’s likely three reactions.

One: ambivalence. That is, either not to notice or to ignore the display as much as ignoring the writing on the side of a large truck. Conveying no message other than what a waste of time.

Two: annoyance: That is, to go back to my point about degrading the symbol. Seeing the fixer as a pompous twat or intimidating bully with time on their hands. Stirring up political divisions for the sake of it.

Three: acclamation. That is, being distracted enough to put a big thumbs up to whoever bought the flag and tied it into position. On-board with plastering every road bridge with flags as an imagined rebellious act.

Doesn’t take much to figure out which one of those I might be. On this subject it’s as well to be as generous as possible. These acts of putting up flags for no reason obviously makes some people happy. Given that they are ranked number one in the world, I’d like to think that the flag waving is in support of England women and rugby union. Somehow, that’s a stretch given the utterances of the flag painters and the bandwagon jumping political stirrers.

Where public property is concerned it’s the duty of public authorities to take them down. Not to tolerate the defacing of public property. However, I can imagine this is just the provocation that some people are inviting.

POST 1 : Talk about utterly desperate bandwagon jumpers. Kemi Badenoch: It is shameful of councils to remove St George’s Cross flags | The Independent

Post 2: Now, I do approve of that. On the main A34 road someone has put up a County flag Berkshire Flag | Free official image and info | UK Flag Registry


[1] https://www.royalalberthall.com/tickets/proms/bbc-proms-24/prom-73

Composition of the House of Lords

Composition of the House of Lords (HoLs) is a subject whereby a length thesis could be written every week. Our UK Parliament comprises of two houses of widely different nature.

Whenever and wherever there’s a public institution that depends upon appointments made by individuals with a vested interest, there’s problems afoot. A couple of minutes looking at what politician Boris Johnson[1] did while he was Prime Minister (PM) is enough to discredit the whole appointment system. Conservatives have had a habit of thinking of the HoLs as their own private thiefdom.

Please don’t believe I’m damming all the members of the “upper” house of Parliament. There are numerous honourable and capable members, dedicated to public service, who use their time to ensure their expertise is applied to the scrutiny of legislation. The scrutiny of legislation is vital. It’s even more vital because the “lower” house of Parliament, The Commons, does such a poor job holding the Government of the day to account.

If I look at the total votes cast and seats for each political party as a result of last year’s UK General Election[2]. Yes, it was only just over a year ago. Then the political parties with the most votes cast for them do have a claim for proportionate opportunities to recommend new members for the HoLs.

Trouble is that UK General Elections (GE) can come along like buses. There are years of turbulence when the electorate are consulted in quick succession. So, the idea that the composition of the HoLs should reflect the last result of a GE, that’s for the birds. An MPs term of office is that time between GEs. A member of the HoLs sits for much longer, a lifetime.

Should the HoLs reflect proportionally the composition of The Commons? Well, this one too would merely copy the turbulence of electoral fickleness to both parts of the Houses of Parliament. Not a good recipe for long-term stability and decent governance.

Please don’t believe, because of the above, I’m saying that electing the HoLs is a bad proposal. Quite the opposite. It’s that electing the HoCs and HoLs at the same time for the same term of office isn’t a good idea.

For the time being we have an important public institution that depends upon appointments. That quiet exercise of favouritism and gerrymandering is a legacy that resists reform. Will one enlightened day turkeys vote for Christmas? Better not hold our breath.


[1] https://lordslibrary.parliament.uk/new-life-peerages-in-2023-boris-johnsons-resignation-list/

[2] https://researchbriefings.files.parliament.uk/documents/CBP-10009/CBP-10009.pdf

Do MPs Need Multiple Jobs?

It’s a question that has been raised time and time again. Is a Member of Parliament’s job a full-time job? What I mean is should an elected parliamentarian have more than one job? Do they need it?

Say, a journalist, presenter, documentary maker, official of a political party or union, company director or even a doctor.

There’s a repetitious ding-dong argument that goes on along the lines of – look at this example of great achievement and they were both occupied doing numerous jobs at the same time. Equally there’s the argument – look at this talented person who crashed and burned as a result over commitment and lack of attention to detail. Case by case examples can be found.

Sadly, a case built on individual examples of achievement, or the reverse doesn’t move things forward much. It’s a sort of selective sampling to prove a point. Fame and notoriety play a part too. When a hero, genius, guru or an influencer complex exists rules get bent. Mythical qualities can be ascribed to the subject of attention.

It’s true that some individuals have a capacity for work that goes way beyond the norm. An intellect that shines bright. A refreshing originality or perspective that changes the game.

Now, I’m a down-to-earth straightforward liberal. It’s does matter if you are a King or a Queen, an Olympic athlete or a massive titan of industry or a brilliant orator we are basically all the same. We see the sun rise and we see it set (weather dependent). We walk the same Earth. We are as likely to experience mental or physical challenges in life as any other human.

Back to my question. Is a Member of Parliament’s job a full-time job?

I’d start with the ways and means MPs get elected. It’s rare, if ever, that an individual is so well known that they step into a parliamentary seat with no affiliation, preparation, finance or support. Those people who provide such essential back-up have expectations. Expectations that the candidate, if elected, will dedicate their full-time efforts to their new role when in office. Not too much to ask, methinks.

Given that you and I have finite time and energy, playing multiple roles inevitably dilutes the time and energy available for any one role. Super humans haven’t been invented – yet. Whatever the myths. If a British MPs job is genuinely full-time then where does the extra time and energy come from to do another job?

By saying that an MPs job is not full-time, hasn’t the local electorate been sold a pup. I’m sure that when votes are cast in each constituency an expectation is set-up that a candidate will do a decent job if elected. A moral commitment is made as good as any binding contract.

I agree, that polarising this argument to the extreme isn’t helpful. MPs must manage their time and energy between home and work as most people do. I guess, what’s important is the prioritising of parliamentary duties to the degree they deserve. In other words not taking on equally demanding jobs at the same time.

Some of the cynicism towards British politics, that exists today, stems from MPs abusing their duty by prioritising income and / or notoriety in some other public facing role. Making being a Westminster MP merely a way of achieving other personal goals.

It’s not easy to make hard and fast rules for the above situations. A moral imperative should prevail. Sadly, it doesn’t aways go that way.

Desperate Politics

I’ll be generous and say that I don’t think Jenrick knows what he is doing. I’m taking about the Conservative British politician Robert Jenrick[1] who is, or has been by the time this gets out, the Shadow Lord Chancellor. Desperately ambitious politicians do all sorts of foolish things to get a headline. With the Conservatives in the doldrums the word desperate is truly applicable.

When looking at his published CV it’s reasonable to think that he might know something, at least the basics. At least some history. Yes, he’s just another well to do lawyer with an Oxbridge education but that’s so typical of Conservative British politicians. At least, he had some kind of working life before taking on parliamentary politics. Today, in Westminster he’s still a Johnny-come-lately having been first elected as a Member of Parliament in 2014.

Jenrick embraced social media to the extent that the right-wing of politics see him as a sort of top-ranking pinstriped influencer. Even if his amateur video antics look like an humourless Benny Hill dressed in a business suit and tie.

Today, he’s crossed a line. Stirring up hate at a time when problems need solutions not mindless rhetoric, is despicable. To say that “British women and girls[2]” are unsafe because of small boats is offensive propaganda designed to drive political debate into ever more nasty territory.

Yes, we have been here before in Britain. Conservative politician, Enoch Powell’s fiery “rivers of blood[3]” speech did a lot of harm, but it got him in the text books. Some do believe that the heart of the Conservative Party is English Nationalism. Wrapped up in the red and white flag of St George as an exclusive club of aggressive narrow-minded men and their followers.

I’ll be generous and say that’s not the conventional Conservative Party. At times of its greatest success, and let’s face it, that political party has been highly successful in winning elections, it’s been a broad church. A diverse party that has encompassed a wide range from woolly liberals to traditional imperialists.

If Jenrick thinks that jumping on bandwagons and stirring up hatred is the way to go he’s foolish. We are not in the 1930s, or even the 1960s, this is a new age and a challenging one at that. Social media was supposed to be a great educator and liberator. In some ways it is but within its walls are pits of despair and stinking wells of polarisation and Xenophobia.

Addressing the public disillusionment that exists by pointing the finger at one group or other as being the root of all our problems is totally mindless. It only seeks to elevate the profile of minor demigods and snake oil salesman (conmen).

Inflammatory speeches get headlines; there’s no doubt about that sad fact. For a moment eyes turn to the speaker, but history turns away from them. In comparison with the 21st century challenges the country faces the so called “small boats” are a small one. Real solutions to real problems are needed not hideous grandstanding.

POST: Xenophobia is the fear or dislike of anything that is perceived as being foreign or strange


[1] https://www.gov.uk/government/people/robert-jenrick

[2][2] https://www.gbnews.com/news/robert-jenrick-britains-women-girls-endangered-migrant-crisis

[3] https://www.theguardian.com/world/2018/apr/14/enoch-powell-rivers-blood-legacy-wolverhampton

Lowering the Voting Age

The line-up of predicable grumpiness is no more than might be expected. For once the UK’s Government has decided to bite the bullet and make a long overdue change. It’s time to bring the voting age down to 16-years old. This is a policy that has long been advocated by Liberal Democrats. Wisely so. Like it or not, we have a stubborn geriocracy in Britan. Political influence is top heavy. An agenda dominated by issues toping the polls with older voters.

Yes, we did see changes, a year ago with the last General Election. More younger candidates winning. However, the average age of a Member of Parliament[1] floats around 50-years. This average age hasn’t changed much over decades.

Studies on what motivates candidates to stand for election often point to community engagement and activism being part of their lives. It’s only when, in mid-life, opportunities present themselves and support can be marshalled that they stand for election.

And the retirement community of the House of Lords is solely built on the notion that age brings wisdom. Sadly, so often this does not ring true. Ten minutes watching the Parliamentary channel is a good way to see a range of speakers from erudite to senile. From expert to confused. From informed to delusionary. On occasion a few sleeping on the comfortable red leather benches.

When the elderly hold so much political power it’s difficult enough to get 18-year-olds to take an interest in voting. This is not an argument for the status-quo. Far from it.

Those in the age group 16 to 18 years are interested in society and the direction it’s taking. Youth activism hasn’t entirely perished in the world of tick-boxing education. Loading students up with enormous loans, with learning establishments seeing them as revenue generators, and deaf ears to their concerns has done a lot to supress youth engagement in elections.

There’s a lot to be said for “no taxation without representation”. Young people do work. They do pay taxes. They should have a stake in how those taxes are spent.

What’s not to be presumed is that a new youth vote will automatically lean to the left of politics. It’s easy to make that sloppy assumption. It may arise because the prominent youth activist who get media exposure are those campaigning on environmental and social issues. That does not say much about the majority who may choose to go to a polling station.

I think the larger number of young voters, despite the media stereotypes, will likely vote the way of their parents and friends. Having been nurtured in a particular way this is not so surprising. The lazy stereotypes of riotous youths biting the hand that feeds them is only true of a few, it’s not the majority. It’s belonging to dusty Woodstock documentaries.

It’s for the political parties to up their game and campaign with young people in mind. Even with the best of efforts election turn-out is still likely to be low. At least the message is that the next generation matter. If these modest changes are blocked because older people fear the next generation that is a very sad reflection of our society. Surely, it’s better to have younger people invested in their communities. 


[1] https://www.parliament.uk/about/faqs/house-of-commons-faqs/members-faq-page2/

The Greasy Pole

I think we should be indebted to the writers of “Yes Minister.” And the brilliance of Paul Eddington, Nigel Hawthorne, and Derek Fowlds[1]. No mobile phones, lap-tops or tablets, wood panelled offices, a Minister with all the backbone of a jellyfish and the cunning and mountainous pomposity of Oxbridge’s best.

It’s the ultimate lesson for aspiring British politicians. Fresh faced, with ambition and desire to make a difference they are confronted with the custom and practice of centuries. A bureaucratic minefield that tops anything Brussels can produce.

At first, it’s easy to see Jim Hacker as naive to the point of merely being indulged by the civil service. He learns fast, as a good parliamentarian should always do. Fun being seeing him turn the tables on the Whitehall establishment. Often at the expense of hysterically awkward moments and sporadic cynical manoeuvrings.

Last night, I watched “The greasy pole”[2]. Without a doubt this episode remains 100% relevant. It first went out in 1981. The story’s themes are universal.

A proposed industrial development offers secure jobs and potential prosperity. It comes with a hitch. Activism and noisy protests aimed against the project. Industry and the civil service want the factory to get built. The Right Honourable James Hacker sits on the fence. Blows hot and cold but realises that his political career pivots around sinking the project. The Minister wins out in the end much to the discomfort of the department officials.

It would be easy to write the entire plot in terms of 2025’s political difficulties. This morning’s News ran a story that wasn’t so far off the plot of “The greasy pole.”

A new Labour government minister tells of publishing a report that favours a point of view he wishes to get across. He continually mentions the name of the author of the report. Mimicking Jim Hacker as he makes sure everyone knows the report’s author, just in case he’s made a mistake.

Although, with the complete ridiculousness of the past British Conservative governments it may have been said that satire is dead. No, it certainly isn’t. Here it was playing out on the BBC on my kitchen radio at breakfast time.

This is the stubborn reality. In Britain we have a new absurdly named political party called “Reform.” They are flying high in the opinion polls because some people think the word has a political meaning. However, if these would be politicians were to gain a position of power, would they conduct long-needed reforms? Well, given the competence of the people involved and given the historic clashes between elected officials and civil servants the answer is most certainly – no.

It seems to me that new Labour government ministers are slowly getting the hang of the job. One year in they are still a bit wet behind the ears. Gradually, they are climbing the greasy pole. At any moment, because of the nature of the job, down they can come, and they know it.


[1] https://www.bbc.co.uk/iplayer/episodes/b006xtc3/yes-minister

[2] https://www.imdb.com/title/tt0751819/

Tariff Turbulence

Tariffs are back in the daily News again. In fact, they never went away it’s just that more attention getting events have been happening. Tariffs were something specialist trade negotiators talked about before this year started. Now, the word is commonplace.

The simple assumption is always made that everyone knows what the word means. Apparently, the origins of the word are Arabic[1]. Linked to information. Now, it’s a fee that someone must pay. The important bit being “must”. In this context it’s about the import and export of goods. The relations between countries.

A presumption made by politicians, who like these bureaucratic instruments, is that they can help protect a nation’s domestic industry from competition from other countries. Thus, tipping the balance away from investments made abroad to those made at home. This chimes with nationalistic instincts.

If only it were as simple. Globalisation is a reality. Kicking against it has its attractive points, if it weren’t for the overall benefits that it has delivered in recent decades. Much of the technology we take for granted is available at low prices because of where and how it’s manufactured.

One advice given out by banks is to avoid knee-jerk reactions. In other words, the ups and downs and on and offs of changing tariff regimes may seem to demand an immediate response. However, it could be wiser to ride out the turbulence of these early months of 2025. To sit back and let the dust settle.

Politically driven efforts to disrupt global trade are likely to impact both importer and exporter. It doesn’t take more than a few minutes walking around a large warehouse store to see goods originating from all over the world. That is quality goods that are offered for sale at astonishingly low prices. It astounds me that I can easily buy a perfectly good basic kitchen microwave for £50.

I hate to say it, but I don’t think there’s anyway whatsoever that a domestic manufacturer could compete with that electrical product’s price and quality even if there was a 100% tariff placed on its import. The story vacuum cleaners is one of designs emanating from Britain but being made in Asia. Globalisation is a reality.

I will make at least one concession. That’s the environmental one. Shipping vast qualities of raw materials and goods around the globe has a real cost. An environmental cost. So, it would be wise, at least, to investigate if domestic production is a viable prospect before automatically assuming an import is better. This is a matter for both industry and public policy.

Not only this point but for some critical products, say steel and semiconductors, there should be a domestic capability even if it’s only aimed at meeting a fraction of the potential demand. Strategic needs are not trivial.

Are tariffs a good way to shift the global balance sheet? To me the answer depends on adopting either a short-term or long-term perspective. Certainly, in the later tariffs are a foolish measure. My recollections come from the history of subsidised industries in the 1970s and the poor products that resulted. It a sorry saga of designed decline. One quick look at the story of the British Leyland Motor Company (BLMC) is a good lesson.

I know for a liberal I sound Thatcherite but competition brings better outcomes than protectionism. That generally depends on a level playing field. Yes, tariffs are a form domestic protectionism and that’s much like a permanent subsidy. Trouble is that permanence is never permanent.

Trump maybe a part-time socialist. If not by word then by action. For the time being the tariff humbug will continue to command attention. In the longer term – I think not. Relearning what has been learnt in the past.


[1] https://blog.collinsdictionary.com/language-lovers/the-fascinating-journey-of-the-word-tariff/

Challenges to Liberty

We live in interesting times. Conflict and turbulence, shifting political loyalties, and rapid technology advances. What a mix.

I don’t want to say – twas ever so. That’s a resignation. To say that challenges and tragedies are of exceptional magnitude in any one era. Since forecasting is such a fragile art, better or worse maybe just around the corner.

What’s unique is our societal expectations. Whereas a serf in a feudal country had little hope of a better life. Today, our higher expectations come from generations of struggle having improved the circumstance of the individual and our communities. Improvements in standards of living, economic, social, environmental, are maintained by an adherence to the “rule of law”. However, imperfect that might be.

The basic stuff still matters. English liberties, in great part, stem from the Magna Carta of 1215[1]. It may have not been immediately successful, as Monarchs and Popes quickly tried to kill it. What’s amazing is that its core content has echoed down the centuries.

Democratic societies have taken on rights, human rights, in their simplest essence. Each of us expects a day in court. A means to defend ourselves from the exercise of arbitrary power.

Yes, for hundreds of years English Monarchs continued to assert what they claimed to be God given powers. Until that came to a head. Literally so. The English Civil War set the rights of the citizen against the arbitrary power of a King.

Where I am now there are signs of that past conflict. In fact, I can see one of from my kitchen window. Surrounded by trees, on the brow of a hill, overlooking a fast-flowing river, is the remains of a castle. Most of Donnington Castle[2] was destroyed but the gate house tower remains. The winning side, Parliament ordered its destruction.

You can understand why I get nervous when politicians assert that they are on a mission from God. Centuries of conflict have bought a citizen’s protections from arbitrary power. To see it return under the guise of personal ambition and careless action is sad.

Yes, there are lots of undemocratic places in the world where this does not apply. Even so, with all its imperfections, English liberty did spread far and wide. It made its way across the Atlantic Ocean. Constitutional practices maybe different but common law prevails.

I hope democratic societies will emerge stronger from this turbulent period. Shifting sand is everywhere. Values are being assailed. Nevertheless, there’s every good reason to believe that a strengthening of our society is possible. A progressive vision offers so much more than a backside into a dark past.


[1] https://www.magnacartatrust.org/

[2] https://www.battlefieldstrust.com/resource-centre/battleview.asp?BattleFieldId=89

Evolution Politics

Wake up John. The herald of today was there in the late 1990s. There was me fascinated by the possibilities of the INTERNET. Buzzing modem squeaking down a phone line. With such peculiarities as Y2K behind us the new century provided broadband access to everyone. Almost everyone. Eventually, being off grid became a sales tag for remote rural settings.

Meanwhile, good old-fashioned popular entertainment media was desperately trying to make itself relevant to the new era. Proliferation of reruns were not enough. Stale formats dwindled. In that maelstrom, reality television was born. Technology shaped what became possible. It was a horror to me but then again, I was just out of touch.

Big Brother is a strange beast. Watching joe average or minor celebrities make complete fools of themselves for big bucks – how could that work? It did, bigtime. Undeniably scoring with the public. It spawned lots of similar shows bombarding us with unscripted chat seen through the tight lens of an edited television show.

Not quite like throwing Christians to the lions, familiar to Romans, but a social experiment open to participants combative as much as caring behaviour. Watching relatable and unrelatable volunteers try their best to seem nice or nasty as they thought appealing.

25-years on, now British politics begins to resemble reality television. That creation provided a pathway through our screens to capture our attention. To make names out of relatively unknowns. Or to revive careers waning.

I said “begins to resemble” without realising that I’m being a dinosaur. It’s here. A politician can’t anymore stand on a soap box and pontificate about the world. The grand ark of a well written speech is destined for the dustbin. Every presentation needs to be framed as if they are in the jungle (I’m a Celebrity…Get Me Out of Here![1]).

Reality shows are becoming a training ground for political personalities. Forget the serious need to do an apprenticeship. That one has been hijacked too. The basic grind of administration and casework can be bypassed if the candidate is a good enough showman or woman.

Going back to the 1990s, I think a lot of us were naive about the coming technologies. There was an imagining of the information superhighway[2] as a great educator. A positive liberator. A forum for better communication. Making it easier for people to have a real dialogue with the elected officials. Thus, solving problems, cutting down bureaucracy and engaging communities.  

Of course it is those things. The naivety came with the blindness to the huge entertainment possibilities. How reality and make-believe can get intermingled. How dominant personalities would capture the cameras like Hollywood stars.

With that fuzziness between reality and make-believe storytelling takes on a new importance. That’s what political managers have discovered in abundance. Medium and message have always been closely linked. Now, a would-be star or demigod must take that ever more seriously to win.


[1] https://www.itv.com/imacelebrity

[2] https://www.bbc.co.uk/videos/czv20818q2no