Yawn

Even seasoned presenter Fiona Bruce looked as if she was embarrassed. She certainly struggled to hold together a programme that was as dull and predicable as it was lacking in either appeal or entertainment. I persisted in watching the evening’s debate on the small screen, in the hope that some light would be shed on where we are now, and how we got here. Seven long years on from the Brexit vote, the people who wanted it to happen were ask – how’s it going?

I wondered if it was a schedulers sense of humour that one media channel was showing the classic movie: The Magnificent Seven (1960). 

Question Time[1] was once a flag ship political programme for the BBC. Last night, it got to a new low. The venue for the debate was in Clacton-on-Sea[2], a small English town on the east Essex coastline.

The Question Time audience was selected from people who voted to Leave in the referendum on the UK’s membership of the European Union (EU) back in 2016. Making it usual, this parliamentary constituency voted nearly 70 per cent in favour of Brexit.

To sum up, it was the sort of conversation you might have with a disappointed grump on a scruffy park bench, on a rainy day: “The world’s going to hell in a handbasket. It’s those b***** politicians, you know.” That meaning an aggressive stance towards anyone who disagreed with their opinion.

One or two in the audience were brave enough to reflect and reconsider their past position. There’s a discomfort in publicly coming out as a doubter. Hats off to those brave few.

Amongst the panellists, one fitted the above description, one continued their religious devotion to Brexit, two sat on the fence and one attempted to look ahead at what may happen next to the UK. I can well imagine why no government spokesperson was willing to step-up and address this event.

It’s a peculiar situation for part of the country to be in. Those who desperately wanted a “Hard Brexit[3] got a Hard Brexit and are immensely dissatisfied with a Hard Brexit. They want an even harder Brexit. Chances are that would make everything worse. Chances are that they would then demand an even harder Brexit. Chances are that spiral of insanity would continue.

The stance of the Labour Party shadow cabinet minister on the panel was unfortunate. However, the tightrope they are walking, in the run-up to a General Election is a shaky one. I’ll bet that both Labour and Conservatives parties will be desperate not to talk about Brexit over the coming year.

The world of British politics and the media will likely skirt around the elephant in the room as much as they can. Nearly everyone knows Brexit has been a disaster but few wish to face it head-on.


[1] https://www.bbc.co.uk/programmes/m001n3px

[2] https://www.gazette-news.co.uk/news/18207250.clacton-residents-mark-brexit-day-wild-celebrations/

[3] https://ukandeu.ac.uk/the-facts/what-is-hard-brexit/

Glasto

Standing in a field in Somerset. I did a lot of that in my youth, but I’ve only been to the Glastonbury Festival[1] once. That was in the early 1980s. Elvis Costello was headlining. That much I remember. That and an image of Glastonbury Tor[2] off in the distance with a dark and stormy sky overhead. It wasn’t the greatest night of my life, but it was a fun weekend. At the time, I was living in Bristol and the trek back to the city was a real pain.

There’s a symbiosis. Some local people objected to the imposition of tens of thousands of people descending on them every year. Other local people made a healthy income from the annual pilgrimage to Glastonbury.

I wouldn’t say that a field full of cows in Pilton is particularly mystical, but Glastonbury certainly has an air of the unusual. I recently drove through part of the Somerset Levels[3], it’s an expanse of drained wetlands. It’s farming country but rich in wildlife[4]. It has an ancient past. Sheltering in the marshes had an advantage for early humans. At later times, the marshes became an impenetrable defence from raiding invaders.

Glastonbury Festival maybe a mix of social conscience and pleasure-seeking but the early history of that area was more monks, churches, peat, and escape routes for Anglo-Saxon. Places like Burrow Mump were islands. A perfect place to watch a sunset/sunrise. This calm and quiet place is a million miles from the frantic hedonism of Glastonbury Festival.

The festival’s growth was topic of conversation in my family. Two of my great uncles farmed close to the village of Pilton. They were an age that looked upon hippies dancing naked in the rain as funny, confusing and downright weird. For the most part they smiled about the whole event when they talked about it. Being business orientated they assumed that there was good money to be made entertaining all these strange folk from London.

Out for the experience of their lives there were years when all revellers were met with was a crowded and isolated muddy field. Tales of people falling into the pits dug for toilets were enough to freak even the most hardened party goer.

Today’s version of the festival is an outdoor experience, but it’s been sanitised to the Nth degree. Pilton’s lush green pastures host a small city. Partygoers would be more likely to be run over by a media camera crew than a tractor or traveller’s bus. The cows are hidden away.

The BBC are playing a selecton of past performances. There’s real gold in these clips BBC iPlayer – Glastonbury – Episode 1

Glastonbury’s annual muisc gathering is over the 50-year mark. There’s no reason why this huge festival shouldn’t go on and on. Michael Eavis has a legacy to be proud of.

POST: The size of it is not so easy to get a grip of Glastonbury Webcam – Events – BBC


[1] https://glastonburyfestivals.co.uk/

[2] https://www.nationaltrust.org.uk/visit/somerset/glastonbury-tor

[3] https://www.visitsomerset.co.uk/discover-somerset/inspiration/natural-beauty/somerset-levels-moors

[4] https://www.somersetwildlife.org/create-living-landscapes/levels-moors

Sound in Water

We are all used to what light does around us. For the most part light travels in straight lines. I see you because of the light reflected off you. With our stereoscopic vision, I can estimate how far away you are from me. So, humans are equipped to detect range and direction. That’s incredibly useful in everyday life. We’ve evolved with a good ability to sense of our local environment.

We have two ears. So, to a degree we can judge the direction a sound is coming from in the air. That does get more complicated as the wind blows, with reflections and other noises clutter up our environment. How far away something is presents us with guess work. In the dark, a loud person close to us isn’t too difficult to guess. A quest person, far away is much more difficult to guess.

Sound in water behaves with some of these characteristics but temperature has a significant impact.

Our human experience of sound in water isn’t all that good. That’s down to the interface between air and water. For us water is not our natural environment. Our ears are attuned to sounds in the air.

There’s a device called an expendable bathythermograph (XBT). A nice title that makes this device sound high-tech and whizzy. The truth is that it’s remarkably simple. It’s a thermocouple, for measuring temperature at the end of a long wire that uncoils as it descends in water.

Thrown overboard at sea, the XBT sinks. At the surface a chart is drawn of the temperature profile of that point in the sea. Knowing the temperature profile, it’s possible to calculate what the sounds will do in that seawater. There are variations in the speed of sound in water with temperature.

Key factors to consider with the propagation of sound in water is pressure and temperature. Depth and pressure are simply related. Salinity has an impact too but that’s not the major factor at greater depths. At the deepest point in the sea the temperature is relatively constant.

A student project of mine was to design a sound velocity meter for use in the sea. The idea was to directly measure the speed of sound in water. It was what’s called a “sing‐around velocimeter.[1]

What all this amounts to is that sound may not travel in a straight line in sea water. So, if a sensor on a surface boat picks-up a sound it may not be so easy to say where it’s coming from without a lot of additional information.

Those searching for the missing submersible in the North Atlantic are aware of the tricks that sound can play in seawater. Let’s hope that the sounds that have been reported as being detected prove to be useful in finding those in peril.


[1] https://pubs.aip.org/asa/jasa/article/85/S1/S112/649512/Measurement-of-the-sound-speed-in-air-by-sing

Build-A-Car

How many people do you know who have taken a sharp axe to a Morris 1000[1] van? It’s a surprisingly effective tool. It was a hot day. The task took a fair degree of persistence. Nothing for an energetic 16-year-old.

What I was doing was to cut out the front sub-frame complete with the suspension complete. The van differed from the construction of the car by having a separate chassis. The Morris Minor had a straightforward torsion bar front suspension. Corrosion can be a real problem with these cars, but this old grey van was structurally sound.

The reason? For popular cars of its era, it had a ruggedness and simplicity that made it easy to work with and, I suppose, we got hold of an MOT failure with ease and probably little money. Besides a working BMC “A” series engine always had a value.

After the careful attention of my axe the remaining parts were to become the rear part of a car that we were building at school. That Morris 1000 front end would be welded to a Triumph Herald[2] front end. We didn’t do that. Our friend, mentor and teacher did the welding of the two chassis components. It was another year before I picked up that useful skill.

Why a Triumph Herald? That small car had a tight turning circle. I think it was about 28 feet. Funny, what gets remembered. That, and its availability in 1976 were the reasons it was valuable to my school friends and me. Putting all that together formed the basic frame of a car. Four wheels, brakes, steering and suspension. It was an ungainly looking crude construction, but it did the job. It was a good start. 

What came next was an engine. This really was a version of that story from Johnny Cash’s[3] “One Piece At A Time.” No, the engine didn’t come from a Morris or a Triumph. It came from a Reliant[4].

That question of why comes up again? Well, the Reliant engine we had got out hands on was made of aluminium. It was considerably lighter than the engines of a Morris or a Triumph. The baby Reliant engine we had was bathed in oil. It took a good kicking to get it to spark into life. I recall trying to fix brackets for engine mountings. It was an exercise done by eye. Getting the engine to run smoothly and without too much vibration was fun.

What was entity novel for a small car was our transmission system. I don’t know how this came about but we wrote to Volvo asking for them to sponsor our school’s project. They did. They provided our school with a hydrostatic drive system. That’s the pumps/motors and the assorted hydraulic plumbing. The removal of a mechanical transmission with fixed gears was the benefit we were promoting. Hydrostatic transmissions were used in boats and construction machinery but not in a small car.

All of this was stored in a tin shed at our school. Without the stubbornness of our teacher this project may have fallen into the wilderness, but we kept the faith. As I left school the project was handed on to the next generation. It was mobile. It worked, after a fashion.

The basic car became an entry in the BP Build-a-Car competition in October 1976[5]. This was a national competition where schools around the country designed and built a “practical” 2-seater car. The prize was a new school minibus. So, the competition attracted some capable, smart, and well-resourced schools.

I’d started an apprenticeship by then so didn’t get to go on the trip to the Royal Electrical and Mechanical Engineers (REME). This was the site for the contest to show off what the cars could do.

It was reported back to me that some of my designs for an electronic dashboard using LEDs attracted the interest of the judges. At the time Lagonda were ready to take on the world with a bold new design and a car with electronic instrumentation[6].

Later in my career, aircraft cockpit instrumentation design and integration were a big feature.

NOTE: I suddenly have more respect for Rick Astley. Just watch She Makes Me (Official Music Video)


[1] https://www.mmoc.org.uk/

[2] https://www.autoexpress.co.uk/classic-cars/104977/triumph-herald-buying-guide-and-review-1959-1971

[3] https://youtu.be/Pv8yTqjYCGM

[4] https://www.reliant.website/history.shtml

[5] https://youtu.be/evDWFB58Vo0

[6] https://www.auto-data.net/en/aston-martin-lagonda-ii-5.3-310hp-3052#image3

Momentous Vote

Will a line be drawn under the shenanigans of the last few years?

Number 3 on the BBC News list? This was not a vote in the Conservative Party it was a vote in the mother of Parliaments. It was a vote that put the likelihood of Boris Johnson making a political comeback at extremely improbable. Yet, it was number 3 on BBC News. Well, I guess it was considered by the newsroom as a minority interests subject at 10 pm in the evening.  

A House of Commons (HoCs) vote took place on the findings of the Committee on Privileges[1]. Not a great title but that committee thoroughly undertook the job of addressing the vexed question of a Prime Minister lying to Parliament. That means lying to us all. 

19 June 2023 should go down in British history. There was no civil war. The statue of Cromwell outside parliament remained unmoved. Parliament deftly asserted its right to take a view on the behaviours of a former member. Not just any former member but a former Prime Minister (PM). A PM being held in contempt of Parliament is not an everyday event.

The current PM staying away was a show of poor pollical antenna. Images of a vacuum in leadership will haunt him here on in. While another former PM endorsed the report and thanked the committee for their work. Several cabinet members did the same. The leader of the house acted with a solemn certitude that she is becoming known for.

For Conservative Members of Parliament, it was a sad and difficult duty. Each member was given the chance to make up their own minds about the report.

Upholding the truth matters. Both the Parliament’s HoCs and the Committee on Privileges set themselves on the path to restore public confidence in democracy.

Questions as to why Boris Johnson was ever elevated to the position of PM in the first place were not answered. Some members spoke with anger in their voice. It’s the case that magnificent oratory was missing from many contributions, but the heartfelt reflection of constituents’ rage was sincere.

To succeed, in the British political system a PM must have an effective working relationship with Parliament. They don’t need to like each other but a degree of respect is essential.

Parliament may look weak in that there’s limited meaningful sanctions that it can impose on a past member. A member who jumps before they are pushed appears to get off. However, the impact of the events of 19 June 2023 means that Boris Johnson will practice only with a media bully pulpit.

What remains for us to find out over the next few years is how that will play out[2]. Will a line be drawn under the shenanigans of the last few years?


[1] https://www.bbc.co.uk/news/uk-politics-65953605

[2] https://news.sky.com/story/boris-johnson-vote-sunak-privileges-committee-report-on-lied-to-parliament-12593360

Vinyl

Vinyl records gave us a whole langauage.

When I think about playing music a couple of sketches come to mind. One is the Not The Nine O’clock News sketch about a HiFi Shop[1]. It’s jargon loaded customer service that’s now moved on-line whereas then it was a face-to-face experience. The term Audiophile doesn’t seem to have become Digitalphile. No not Digital File. Maybe it should for those who impatiently mock anyone wrestling with a poorly designed App.

The other is Flanders and Swann and their Song of Reproduction (1957)[2]. Again, the joke is a superb mockery of the non-technically minded when faced with the modern fashion of the time. This obsession with getting better and better sound reproduction hasn’t gone away. My tinkering with amps and speakers in the 1970s may have led to my interest in electronics.

The above are comic stories of the era of Polyvinyl chloride (PVC). Better known simply as Vinyl when talking about to the way we played music for several decades. Collecting vinyl records is making a big resurgence. I’ve been hit by the bug. 

Pick it up for £1 in a charity shop. Play it. It’s perfect. Well, not in every case but there are some surprises when playing 50-year-old disks. Some former owners cherished and cared for their collections. 45 RPM may not mean a lot to the streaming generation. That said, there are not so many popular objects that are a half a century old that you can simply play as if they were new.

I’m playing the 1972 hit “Stuck in the Middle with You” by Stealers Wheel.

Vinyl records gave us a whole langauage. The phonograph, disk jockey, jukebox and hit parade are becoming as unfamiliar as a conversation in a Victorian salon. The inconvenience of having to get-up and place a disk on a turntable is part of the experience. It’s a task that isn’t matched by swiping a small glass screen.

Yes, vinyl disks get scratched, warped, and cracked. That makes them ephemeral and more akin to a living artifact. A stream of digital “1” and “0” never ages. There’s something sterile about that.

Strangely the 6-inch disk shaped the way popular music was made as much as how it was played. Having to fit everything into a 2- or 3-minutes slot focused song writers, musicians, and producers to go the extra mile.

I’m now in 1967 and playing “Autumn Almanac” by The Kinks[3].

A number of these plastic artifacts may end up being one of the rare items playable in a 1000 years’ time. I wonder what those in 3023 will make of these primitive tactile objects. They may value them greatly.


[1] https://youtu.be/HoPXQ9fotZM

[2] https://youtu.be/EL5SzTSMxLU?list=RDEL5SzTSMxLU

[3] https://en.wikipedia.org/wiki/Autumn_Almanac

Time for Change

….people have been living, loving, and telling tales for thousands of years on this great European island.

The past is another country. So, it’s said. We now hear those who claimed Boris Johnson was the only man who could unite the Conservative Party eating their words. Eating them with a shovel. It wasn’t as if their support for the former Prime Minister was measured and rational, earlier it reached blind obedience as the troubles of the last decade accumulated. Lies, monstrous errors and blatant foolishness were defended by many who claim to be – working for you. 

I know loyalty is important. Any team, or institution needs a degree of unity to go forward with confidence that it can deliver. It’s the miss-appropriation of that loyalty and its twisting into unquestioning conformity that corrupts democratic processes. Politician minions will tramp along under any flag that will give them gongs.

It’s fascinating how flamboyant and raucous personalities can steamroller over convention and Pied Piper[1] like lead us into misfortunes. Hang about – we have a recuring problem here. This week, I was reminded of Itay’s challenges of a couple of decades ago. I remember Italian colleagues quietly apologising for Silvio Berlusconi[2].

A common feature of these personalities is an immense sense of self-importance. Whatever the story, it’s always about them. This is playing out with Boris Johnson’s departure from parliament. It’s playing out with Trump’s ambitions in the US. There are others but the mere act of using their names is distasteful.

Vulgar, scandal-ridden, and manipulative characters make good drama. On the pages of plays or the big or small screen we like to see rampage and for them get their just deserts. Classic stories of the rise and fall of demi-gods, showmen and tyrants are a literary staple. They are fictional warnings that can, and do, get copied into real life. We should, more often, heed those warnings.

There such a thing as a free lunch. Having your cake and eating it too, is a myth.

It’s coming up to Brexit’s 7th birthday and the annual pagan midsummer celebrations at Stonehenge[3]. Of the two, one reminds us of how foolish we can be. The other, reminds us of the enduring nature of our beautiful landscape and heritage. It comforts me every time I go up and down the A303. The reason being that whatever folly we encounter in our era, people have been living, loving, and telling tales for thousands of years on this great European island.

The people of Stonehenge were not isolationists. Artifacts found show that they traded widely. They communicated over large distances as part of a widespread prehistoric society. Brexit will be consigned to the dustbin of history in coming years. What counts about this wonderful land will endure for generations.


[1] https://www.bbc.com/travel/article/20200902-the-grim-truth-behind-the-pied-piper

[2] https://www.bbc.co.uk/news/world-europe-65877241

[3] https://www.english-heritage.org.uk/visit/places/stonehenge/things-to-do/solstice/

What Town?

It’s a confusing film. I enjoyed it in a strange way. This is one of many times fiction has wrestled with the idea of parallel universes. “Everything Everywhere All at Once” gets crazy[1] and has some absurdly funny moments. Embracing all possibilities, however unlikely is a lot of fun. Childlike fun.

Life’s branches – it’s easy enough to grasp if there are a not many to think about. Lifelong “what ifs” are familiar territory. What if, I’d taken a different path? What if, I’d met this person instead of that person? What if that accident had been more, or less severe? It’s so human to play with imagination and different scenarios. What’s difficult to grasp is the notion that there might be an infinite number of different branches in and infinite numbers of universes.

When large numbers of possibilities arise, it can be the source of anxiety. Me being on the stoic side, I shrug my shoulders and carry on. Don’t get me wrong, thinking about lost opportunities or idiotic mistakes stirs-up more than a few feelings. Living in synchronisation with reality means choosing to focus on changing the things that can be changed and choosing not to bash one’s head against a wall. The key words being to choose. 

This is the time of year when future students are looking at future possibilities. Walking past the gates of the local college, a group of school leavers could be seen eyeing up the building. That one first major step at 16 years. Up and down the county, universities are hosting potential students. Trying to answer all their questions. That step, at 18-years is one of the biggest those lucky enough to make, get to make. This town, or city, or that out-of-town campus.

I wonder what I’d be doing now if I’d gone to Bath university or Brunell in Uxbridge? How did I make those choices? Well, there was the factor of sponsorship so there was no way that the chance to study art, politics or philosophy would come up. My search was for a sandwich course to be able to mix study and work. My chosen trade was electrical and electronic design. That fascination with how stuff works continues to this day.

At 18 years, I had little grasp of the fact that university, or polytechnic as it was, was far more than technical study and the usual bundle of exams. The 4-years I had going backwards and forwards between the west country and Coventry was a mammoth transformation.

Although, I had no particular leaning towards aviation there was moments when aircraft and aeronautics came into the mix. On my journeys north to the midlands, I’d often stop at a lay-by at the end of the runway of RAF Kemble and watch the Red Arrow practice[2].

Coventry in the early 1980s was the home of GEC. That being the case there was a telecommunications bias in some of what we were taught. That suited me fine. Let’s face it, in that period we lived in an analogue world with a strong technological push to adopt the early generations of digital systems. Although electro-mechanical telephone exchange production had finished[3] much of the installed equipment in the country was still a mass of relays.

Coventry between 1978 and 1982 was the place to be. It was rough and ready. It was suffering the onslaught of Thatcher’s march to destroy the past and transplant the new. The pace of change left oceans of people behind. Culturally the pressure of that grim social revolution liberated a generation of music and rebellion that we look back on as magic.

As if by magic, and I didn’t plan this, BBC Radio 4 is playing “Ghost Town” by The Specials[4]. Yes, that was a defining soundtrack to influential moments in my life. 


[1] https://www.imdb.com/title/tt6710474/

[2] https://the-buccaneer-aviation-group.com/history-of-cotswold-airport/

[3] http://www.telephoneworks.co.uk/history/gec_telecomms.htm

[4] https://www.bbc.co.uk/programmes/m001n1h5

Safety is poltical

It’s a surprisingly controversial statement. It’s particularly difficult for those working in traditionally technical specialisations to come to openly acknowledge “politics” in their work. By raising the subject, it’s almost as if one had stepped in something unpleasant.

I recall the period when a new aviation agency was being established. That’s in the dawn of this new century. EASA, the European Aviation Safety Agency came into operation in 2003, but the debate about its shape and form occupied many of the preceding years. Politicians, administrators, technocrats, and industry were vocal about the direction to take.

The impact of liberalising European civil aviation, that stated in the 1970s, was primarily a political drive. It envisaged both a commercial and social benefits. Separating the operation of aviation from the vagaries of political personalities seemed to offer a future that would be led by the customers needs.  

The general acceptance that State control of businesses, like airlines and manufacturers, had a stifling effect, limiting innovation and opportunity was questioned but not so much by those with the power to make changes. Momentum pushing liberalisation was given a boost by the apparent successes of businesses, like Southwest airlines[1] in the US. Freddie Laker had a big influence in the UK[2].

In these decades of transformation aviation safety has always been heralded as a priority. Whoever is speaking, that’s the line that is taken. Safety is number one. What industry has experienced is a decades long transition from the ways and mean of trying to control safety to an approach more based on managing potential outcomes. This is characterised in a shift from mostly prescriptive rules and regulations to other more adaptive approaches.

Back to the proposition that safety is political. There are several ways to address this as an exercise of analysis. There’s a mammoth amount of historical evidence to draw upon. However, my thoughts are more to do with anecdote and lived experience.

Number one is that our institutions are shaped by political decision-making. This is to varying degrees, from year to year, but international bodies, national ministries, administration, authorities, agencies, committees, learned bodies, all depend upon political support. If they do not muster and sustain this support, they will wither and die.

Number two, change is a constant, failures happen but safety achievement depends on a consistency, dependability, and stability. Maintaining public confidence. There lies a dissonance that must be reconciled. Governments and politicians instinctively insulate themselves in such cases and so the notion of “independent” regulation is promoted.

Number three, arguments for liberalisation or intervention do not stop. The perpetual seesaw of cutting “red tape” and tightening rules and regulation may settle for a while even if these are always in movement. This can be driven by events. The proximity of fatal accidents is always a significant political driver. Domestic fatalities, where consequences are borne locally, will have much more impact than similar events 1000 miles away.

Does any of this matter? Afterall it’s a context that exists, de-facto. It’s no good saying: stop the world I want to get off.

Yes, it does matter. Accepting that safety is political helps dispel some of the myths that persist.

A prerequisite to safety success is provision of adequate resources. Constantly cutting a budget has consequences. A blind drive for efficiency that doesn’t effectively measure performance invites failure. Much as lack of planning invites failure. Reality bites.

It’s reasonable to question of investigatory or regulatory “independence” from time-to-time. The reasons for safety decision-making can be purely objective and technical. Questioning that “purity” need not be impugning politicians, administrators, or managers in their motivations. Shedding light on contextual factors can help learning and avoidance of future failures.

Accepting the perpetual political seesaw of debate can help a great deal in meeting safety goals. What this means is the importance of timing. Making a proposal to tighten a rule concerning a known deficiency can meet a stone wall. Making the same proposal after an accident, involving that deficiency, can go much better. Evidence that is compelling can change minds. This is reality.


[1] https://www.southwest.com/about-southwest/#aboutUs

[2] https://simpleflying.com/laker-airways-brief-history/

digital probing

It’s the Japanese knotweed of the digital world.

Advertising, marketing, promotion, selling, I expect some of those cave paintings of ancient men and women were showing-off to the rest of their society. They’d be saying, extra tasty bison if you head on down to this big watering hole. Throw your spear this way for the best results. The communication medium, a rock face isn’t so different from billboards, hoardings and signage that line busy roads. Catching your eye is the aim. Doing it on a busy throughfare is a proven method.

Too much of this can be annoying, distracting and ultimately defeating. Wall-to-wall advertising that’s pushy, gaudy and litters the highway is a nightmare no one wants to see. It’s not just the urban planners that get riled-up when they see streets plastered with garish advertising.

What of the digital worlds we inhabit? It’s clear they’re no exception. A great deal of the money to be made digitally comes from advertising. My beef here is with the saturation questioning that this industry uses to accumulate data. The bombarding of people with questionnaire after questionnaire is as annoying as any gaudy poster. Survey after survey pops-up as soon as you give away your e-mail address in any purchase. “We’d love to know more about the experience you recently had……………” 

It’s one reason why I always refuse any request made at a till in a shop. Occasionally, shop assistants will look offended. It’s as if you have slighted them, is some incomprehensible way. It’s no good them saying they can reassure you that your data will be “protected”. Such reassurances are meaningless.

There are so many examples of data held securely and in line with data protection rules being hacked[1][2][3][4] and spread around like confetti. Compensation after the event is not compensation for the aggravation.

Making purchases it’s inevitable that we will give away data. Few of us read the terms and conditions under which we give away our data. There’s an expectation of “protection”. The conveniences of digital transactions are traded against the risks of losing vital personal data.

When it comes to advertising there’s no necessity. Unless there’s some form of inducement. One came into my in-box saying, “win a £10,000 holiday”. I did what I normally do – deleted it. I find such hooks like “This survey will only take a few minutes to complete” as annoying as improbable competitions and insincere thanks.

I don’t suppose I’m eccentric in disliking all this unrelenting digital probing. It’s clutter. It’s invasive. It’s the Japanese knotweed of the digital world.


[1] https://www.bbc.co.uk/news/technology-45446529

[2] https://www.bbc.co.uk/news/technology-52722626

[3] https://www.bbc.co.uk/news/world-asia-india-57210118

[4] https://www.reuters.com/business/aerospace-defense/american-airlines-says-data-breach-affected-small-number-customers-employees-2022-09-20/